The Land Trust Alliance's AMBASSADORS is a program to promote LTA members to become advocates for policy to benefit land conservation and the land trust community. The logo embodies this idea by using a column to reference politics and a tree to reference the growth of land conservation in relation to policy. The large typography in the brand, layered on landscape images loudly drives the message and call for action. The modular layout and warm colors give this corporate brand an inviting tone.
Work performed at O2LAB Inc. for Land Trust Allicance. All rights reserved.