![Logo design featuring bold typography in a dark blue and white theme and the brand's color palette.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/87e4da189342483.65a9cbd8ed50f.png)
![A hairstylist rinsing a client's hair with water from a handheld showerhead.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ea78ab189342483.65a9cbd8ebb51.png)
![Zoomed-in view of the 'Martina' logo design highlighting the typography on a red background.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e76986189342483.65a9cbd8ead8a.png)
![Image comparing the old and new logo of 'Martina Gonzalez Estilista](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11fa22189342483.65a9cbd8e9fa2.png)
![An advertising board on a sidewalk featuring the logo and a promotional message in Spanish.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/399789189342483.65a9cbd8e90f6.png)
![Interior view of a hair salon with a modern, clean design, featuring styling chairs and mirrors.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf8951189342483.65a9cbd8e8130.png)
![Promotional materials for 'Martina Gonzalez Estilista' featuring discount cards and brand messaging.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a0b0df189342483.65a9cbd8ec797.png)
![branding Logo Design visual identity Social Media Content digital marketing Hair Salon hairdresser brand identity Creative Direction graphic design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f6e1d189342483.6626cd4c85fdc.jpg)
![Hands holding before and after photos of hair color transformations.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b9d12189342483.65a9cbd8e732c.png)
When Martina Gonzalez sought to rejuvenate her brand's visual identity, she aimed to blend a welcoming ambiance with an air of sophistication. Our mission was to infuse this character into every element of her branding, from the logo to her online image. We designed a dual-version logo that mirrors the dynamic and evolving nature of Martina's approach to hair styling, employing a color scheme that radiates warmth and a touch of femininity. Our social media content strategy involved creating a suite of refined visuals that resonate with the salon's polished aesthetic. This extensive rebranding initiative not only amplified the salon's presence in the marketplace but also communicated its personable yet professional ethos in every interaction with customers.
Project/
Logo Design
Creative Direction
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Logo Design
Creative Direction
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