Munu
Bring the future to the table
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Munu is a Norwegian technology company dedicated to crafting software solutions for restaurants and bars. In a fast-paced industry, where customer satisfaction, productivity and short wait times are crucial to success, Munu empowers their users and lets them focus on what’s important; the guest.
The visual identity articulates this need for speed through rhythm, flow and movement – all while promoting clear communication and a welcoming vibe.
Credits:
Moxey, Grensesnitt
Year:
2023
Deliverables:
Brand strategy, Visual identity, Art Direction, Web Design
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3bf7b7189094955.65a68c7601ca1.png)
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a128e8189094955.65a68c7603367.jpg)
Munu was founded by people with industry knowledge, driven by a passion for both food and technology.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8eff79189094955.65a68c754d385.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1ff64f189094955.65a68c754b676.jpg)
To echo the brand identity's core design values of rhythm, flow, and movement, we used the PP Pangram Sans Compressed typeface, distinguished by its expressive italics and slanting versions.
Serving as a visual representation of dynamic movement and seamless flow, the bold usage of slanted typography and expressive motion principles were designed to communicate quickly and effectively. Combined with Selecta as a the functional and legible workhorse, the pair supports a forward looking brand, optimized for a digital future.
Rounded corners and pillow shapes imbues the brand with a distinct, honest and friendly aesthetic.
The colours are harmonious, chosen for their luminous quality in the digital world.
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34a742189094955.65a6969fcfa88.jpg)
Different shapes serve as a visual gateway to the various modules on Munus platform, presenting complex ideas in a simple and captivating manner.
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44f214189094955.65a6969fcee9a.jpg)
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f62ada189094955.65a6969fd1748.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/764cff189094955.65a6969c7cb9b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc23a7189094955.65a6969c7daa5.jpg)
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d0bbd189094955.65a6969fd0a9c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7c296f189094955.65a6969d0006a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60eb89189094955.65a6969cf3439.jpg)
We reimagined Munus digital presence to cater to the needs of today, and tomorrow.
![graphic design brand identity Web Design Food tech color](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9fe535189094955.65a6969fcdebb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/417c92189094955.65a6969f42d05.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7943a0189094955.65a6969f42056.jpg)