WHY RE DESIGN?
Sirenna Learning is a one of the UK's fastest growing E-Learning company. Sirenna offer a wealth of experience and professionalism aimed to fit all training requirements. The main requirement for sirenna to undergo website redesign was to be able to sell their courses online and to improve user experience. Thus, a new e-commerce website is designed to give Sirenna a bold new look and to help their clients to buy the courses online.
USER FLOW RESEARCH
Design flow for this website is tied to clear objectves that are defined based upon the analytics which allowed us to create a positive user experience for the business we are working for. For this project we have spent more time upfront designing userfolws that helped us understand the user needs and get better results for both the user and business.
BRANDING & ART DIRECTION
Branding is about “looks”,
so we made sure that our website has the looks that will best support our goals.
Though this is a re-branding project we didn't want to stray from our brand's colours and introduce something that could confuse our users so we kept our colour scheme same but changed the look.
RESPONSIVE FRAMEWORK
Responsive Web design has become one of the hottest trends. Sirenna Learning website was re-designed with an responsive approach to give the brand a bold new look and to enhance the navigation experience.
ICONOGRAPHY
Icons have long been the best method for human interaction. They provide instant communication for all viewers. These custom icons designed for Sirenna reflects all the services and solutions.
MOBILE FIRST
Mobile devices have more real estate constraints,
and it’s easier to expand the user experience than to shrink it down.
This website is designed with a mobile first approach which gave us an opportunity
to focus on the key tasks users want to carry out.
PERFORMANCE OPTIMISED
Great content and great design are all wasted if the customer abandons the site because it takes too long to download. So, Sirenna Website is developed with a performance-optimized approach which helps cutting down the loading time to the bare minimum.
SCREEN DESIGN & UX
Sirenna Website has been divided in four main sections - Services, Solutions, Courses & Case Studies.
Different sections of the page have their own space,
but are also arranged in a way that makes sense and flows naturally.
E-COMMERCE
Today’s consumers are not satisfied with sites that simply allow them to shop. Thus, Sirenna's new web design is to improve the usability of the site.
Trust is hard to build and easy to lose on e-commerce websites.
Following research method helped us achieve that trust:
- One-on-one usability testing
- Diary-based longitudinal study
- Eyetracking
- Diary-based longitudinal study
- Eyetracking
