Top Programmatic Channels You Should Know About
Running programmatic advertising campaigns seems to be gaining immense popularity worldwide. And this is no longer surprising if the numerous benefits it offers are anything to go with. That explains why it is common to stumble across a business partnering with a programmatic technology agency in Singapore.
But before taking this route, it always pays off to have an insight into what you’re dealing with. And that’s precisely what this simple guide will help you unearth today. Below are some of the top programmatic channels you should know about.
Video Ads
The popularity of programmatic ads continues to soar as video becomes one of the most preferred mediums of content consumption. It is worth mentioning that there are three main types of video ads worth your attention i.e., In-stream ads, out-stream ads and in-display ads. Understanding how each type works goes a long way in making sure you reap maximum benefits.
In a nutshell, out-stream ads appear between online articles. These are placed either within the content or show up as pop-up windows. On the other hand, in-stream ads appear in the video player itself while in-display ads aren’t displayed in the video player but in search results or video recommendations.
Social Ads
Social media platforms are known to collect a vast amount of data from users to enhance their targeting capabilities. Programmatic social ads use this data to determine who will see their ads, the ad format, ideal time, and frequency caps. This information comes in handy when advertisers want to optimize their ad spend.
Moreover, social ads are not exclusively restricted to platform ads. After all, programmatic influencer marketing automates influencer marketing campaigns by merely identifying the right influencers, getting them onboard, and automating campaign management depending on the audience and campaign performance.
Native Ads
Last but not least are native ads which follow the form and feel of the medium they’re being served on. In programmatic native advertising, advertisers work with a DSP to decide on the impressions to buy and their price, while publishers sell their ad slots through an SSP.
Unlike programmatic display ads that appear at the header, footer, or sidebar, programmatic native ads can appear in other locations on a webpage or app. Some of the most popular native ad formats include in-feed units, in-article ads, paid search units, recommendation widgets, and sponsored content, to name a few.
