Collaborated with marketing and recruiting teams at a tech company to create a OOH campaign that:

• Elevated awareness of its exciting and innovative workplace

• Increased brand awareness 
• Attracted qualified, mid-level career professionals to apply for openings

My role:
• Refined ad copy to make the message more easily digestible in the fast-paced airport environment
• Led the process from discovery meeting to design and execution of the print and digital ads

Impact:
2.86 million unique travelers see the ad yearly.