PROMOTIONAL VIDEO
INTERCÂMBIO ADVENTISTA
VIDEO EDITING FOR THE PROMOTIONAL CAMPAIGN OF THE ADVENTIST EXCHANGE PROGRAM
SÃO PAULO - BRAZIL
For over 15 years, the Adventist Education team has been making the dreams of students come true, turning a linguistic and cultural immersion into a unique and unforgettable experience. As a global network, we have the privilege of having our own exchange program that preserves the philosophy and values of our education.
LETTERING
Static lettering in promotional videos is aesthetically beneficial due to its simple elegance, minimalist design, focus on typography, visual consistency, editorial style, readability, and compatibility with branding. This approach can provide a refined, modern, and cohesive aesthetic, particularly suitable for conveying a message in a sober and sophisticated manner. However, the choice between static and animated lettering depends on the specific context, goals, and target audience.
NOISE EFFECT
The video noise effect, commonly known as grain, can be applied to create a unique aesthetic, particularly in travel videos. Linked to the analog era, this noise evokes a nostalgic and cinematic feel, adding authenticity and emotion. It contributes to a cinematic aesthetic, establishes an adventurous atmosphere, visually unifies different clips, and allows for artistic expression. However, it's crucial to balance its use to enhance, not hinder, the visual narrative. Video noise can be an effective tool to enrich the travel aesthetic, bringing an emotional dimension to shared experiences.
