I created an ad for an existing brand that was for the Fundamentals of Advertising class. I took inspiration from the Converse Brand style guide to create an ad with the brand's essence and personality in mind. I used royalty-free image for the background. The finished advertisement shows an individual embracing their creative side with paint splatters on their clothes and shoes that are transformed into something new and authentic to them. For the headline, a font was used similar to the All-star font that Converse uses, which have sharp and curved points. A star was added in the center to symbolize the star from their logo as well as referencing their values of everyone being an all-star. A filter is placed to darken the edges but also distort the shadow's colors to make the subject pop out more. The body copy and call to action address the value Converse has on their consumer's unique identity.
