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MY LITTLE MERMAID
Branding & Logo Design
ABOUT
My Little Mermaid is a small beach museum and souvenir shop. Their artisans make a variety of products on the spot! Whether it's a jar, necklace, or key chain, you just have to provide the items and they will make a beautiful memento of your visit. They value collaboration, curiosity, and originality.
The logo has been designed to resemble a carved object, this effect was achieved by giving it a rough texture. The "d" has been modified to look like a mermaid tail with heart-shaped fins. This is a reference to the business' name and its mission to create memorable and meaningful objects.
Designed by Melissa Tudela from Meigraphic Studio
![brand identity branding Logo Design brand designer souvenir beach Gift Shop packaging design business card visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f32bc186600771.659b8d1e94bdf.jpg)
![brand identity branding Logo Design brand designer souvenir beach Gift Shop packaging design business card visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71a8a6186600771.659b8d1e92ec7.jpg)
![brand identity branding Logo Design brand designer souvenir beach Gift Shop packaging design business card visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60c018186600771.659b8d1e9111b.jpg)
![brand identity branding Logo Design brand designer souvenir beach Gift Shop packaging design business card visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/560530186600771.659b8d1e9032e.jpg)
![brand identity branding Logo Design brand designer souvenir beach Gift Shop packaging design business card visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/965c32186600771.659b8d1e920f4.jpg)
MEIGRAPHIC STUDIO
Brand Design. Brand Strategy. Illustration