EcoHands: is a non-profit organization dedicated to protecting the environment and promoting sustainability. With a focus on forest protection, preventing water pollution, and combating air pollution, EcoHands strives to create a healthier planet for everyone.
Brand Challenge: EcoHands needed a brand identity that would reflect its mission and values, resonate with its target audience, and differentiate it from other environmental organizations.
Brand Solution: To achieve these goals, we developed a comprehensive branding solution that included:
Logo Design: The EcoHands logo features a green leaf and a caring hand, symbolizing the organization's commitment to protecting the natural world. The leaf represents the beauty and diversity of nature, while the hand symbolizes the care and compassion that EcoHands brings to its work.
Color Palette: The EcoHands color palette is based on deep green, grass green and white which are associated with nature, peace, and sustainability. These colors evoke a sense of calm and harmony, and they are used consistently across all branding materials.
Typography: The EcoHands typography is clean, and easy to read. The fonts used in the logo and branding materials are consistent with the overall tone and style of the brand.
Imagery: The EcoHands imagery is visually appealing and reflects the organization's mission and target audience. It features nature, people, and abstract concepts that capture the essence of environmental protection.
