Overview 🔎
Being part of the i18n team, I got to work on several designs for Diwali 2023 for Canva. The collaterals included several social media templates, print designs, branding elements, videos, and more.
Client: Canva Inc.
Brief ✍️
To craft engaging and heartfelt communication for Diwali that reflects warmth, gratitude, playfulness, and persuasiveness across various mediums – greetings, party invites, business appreciation messages, and promotional materials.
Target Audience 💁♀️
During Diwali, people from various walks of life come together to immerse themselves in the festivities, each with unique focuses and expectations. Individual celebrants prioritize spending quality time with friends and family, valuing the emotional and cultural facets of the festival. Businesses and consumers aim to reinforce relationships, with an emphasis on mutual appreciation and customer loyalty. Party-goers, spanning various age groups and residing in different city tiers, look forward to socializing and participating in festive activities. Lastly, shoppers are on the hunt for festive deals and offers, valuing economic benefits and product diversity.
Elements and Designs:
