This project aims to respond to a briefing exploring different ways of communicating with the same limited information. This approach allows for unforeseen solutions, paving the way for the development of uncharted models.
April Greiman is a pioneering force in the digital age, recognized for her early embrace of computer technology as a design tool. Fusing the rationality of European modernism with the disruptive spirit of California's New Wave, Greiman defies the confines of "Graphic Designer," preferring the title "Transmedia Artist." Her distinctive style involves typelayering, where letterforms meld and float alongside diverse design elements. Greiman's work, often described as an experiment in creating 'hybrid imagery,' reflects her relentless pursuit of pushing the boundaries of traditional graphic design into uncharted and captivating territories.
