Controlled Environment
FiiZK designs and delivers closed cages tailored to your specific needs for post smolt, broodstock fish, and harvesting. We were tasked with creating a impactful film that showcases their products and strengthens their brand.
At the core of what Fiizk delivers is research from scientific trials and commercial-scale production. This research has shown better growth and close to zero lice compared to open-net reference cages, which sets Fiizk's solution apart from its competitors.
For this film, the focus was on the end user: the fish farmer. Our target audience was the fish farmers who make day-to-day decisions. We wanted them to clearly see the benefits of Fiizk's approach to fish farming. As part of this narrative, we created a story centered around a lively and expressive female fish farmer. It was vital to establish a human connection when presenting a highly technical and industrial product.
Fiizk not only delivers actual fish farm solutions, but also provides software for analyzing and managing all farming-related data. It is important to present this in a user-friendly way, where the user has full control and the software operates smoothly. To convey these emotions, we aimed to showcase the software and data without overwhelming the user with multiple screens. The end result was an elegant data flow from the sea to the pad to the cloud. Our goal was also to help users understand the product, including data collection, the graphical user interface (GUI), and the overall solution. Fiizk strives to be a smooth and reliable total provider.
The client was highly satisfied with the film, which was showcased at major trade shows and received extensive praise. It was also utilized online.
See more projects at: Parabel Studio
