Beauty Unframed. is a concept for a visual campaign that confronts the societal pressures surrounding beauty standards, particularly focusing on the impact on women's self-image. Through a series of animated videos and static illustrations, the project aims to challenge societal norms and promote acceptance of diverse beauty ideals.
Instagram Platform. Employed as the primary platform for the campaign, leveraging its visual-centric nature and targeting the audience of women aged from 15 to 30.
Reflected Comparisons. This artwork captures the impact of social media on women's self-image, illustrating the tendency to compare oneself to the often idealised reality portrayed on Instagram. By highlighting the harmful effects of this habit, it emphasises the importance of embracing one's unique beauty.
Retail Redefined. This animation unveils the stark reality of imposed beauty standards perpetuated by the retail industry and the fashion world. Encouraging the reconsideration of these norms prompts us to embrace the beauty of every body shape.
Reflections Unfiltered. This piece challenges the reassessment of beauty through an authentic, unaltered lens. With poignant simplicity, it unfolds as a phone displaying conventionally attractive images gives way to a mirror reflecting defiance against societal norms.
Out Of Home Advertising Mockups. Utilised to extend the campaign's visibility beyond the online world.
Beauty Unframed | 2023
