Microsoft wanted to find an emotional connection between consumers and Windows 8.

 

A massive Windows 8 branded slide was built inside Bluewater Shopping Centre and encouraged shoppers to have a little fun, to take the slide instead of the stairs.

 

We photographed everyone who had a go and projected their grins on Bluewater’s jumbo screen. We gave each slider a printout of their photo, uploaded them to Facebook and also beamed a copy to their mobiles.