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Polaroid: Share Instant Happiness

Polaroid

Share instant happiness
Polaroid was a brand that made the world smile for more than 50 years. We are in a digital age, but Polaroid couldn’t follow. Photos have allowed people to know what’s really important; sharing memories. Polaroid also forgot this important point that made it successful in the first place. It’s time to place this brand back on track and expand it into a wider field.

Re-branding is not about totally overturning Polaroid; it’s about developing them and taking them into new areas. They will be alerted to, and aware of what once made them great. We must move at once, and here is the new Polaroid.
Polaroid: Share Instant Happiness
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Polaroid: Share Instant Happiness

This Polaroid project moves beyond the creation of a simple identity system to discover the nuances in the creation of a holistic brand.

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