Intel X Rohan Joshi
Back in 2022, Tanmay Bhat gifted Rohan Joshi the then-latest 12th Gen Intel®️ Core™️ Processor, his point being that ab toh Rohan bhi gamer banega! We jumped on this opportunity and leveraged a partnership with Rohan Joshi, using ‘CROSSWORDS’ as a medium, given how it had become a brand definer for Rohan.
The Idea: To drive awareness and consideration for the latest 12th Gen Intel®️ Core™️ Processor, we created an Intel-focused crossword and asked our audience to engage on posts and stories (on IG) for them to stand a chance to win a brand new processor!
