Trust of India (2021 - ongoing)
CLIENT - TIMES OF INDIA
AGENCY - WUNDERMAN THOMPSON DELHI
PRINT / DIGITAL
The Times of India is by far the country’s most trusted English news brand across media types, according to a Nielsen survey of 52 such brands, commissioned by the Times Group. Its trust index rated TOI at 77.6, well ahead of Twitter at 60.7 and BBC World News at 56.5.
We used a creative and classic method of interesting comics to convey this, and how Times of India, which is synonymous with the truth, will always prevail over fake news.
You can view the entire campaign on - https://thetrustofindia.epaper.timesgroup.com/let-truth-prevail
