Pops Malaya Ice Bars
Poster
Brief
The project's objective was to design a poster centred around a brand's product with emphasis on copywriting.
Target Audience
Individuals aged 18 to 25 years old who have a sweet tooth, health conscious, and fond of travelling,
Tools Used: Adobe Illustrator
The idea behind the poster was to create a simple but fun design that would appeal to Malaysian youths while emphasising on the convenience of Pops Malaya Ice Bars. To do that, the outline of a car was drawn and Pops Malaya Ice Bar packets were put in a trail behind the car. This is to signify that wherever the individual goes, Pops Malaya can and will be with them. The body copy supports the graphics by giving a short description of the product, which was from a small local business that was not yet popular among locals.
Process
Sketches were made of the poster, exploring different art styles, copy, and concepts. After determining the art direction and conducting a quick SWOT analysis, the key opportunity that was focused on is the convenience that comes with Pops Malaya's ice bars (which are initially in a liquid form).
