Chinese New Year 2023

The genesis of this project draws inspiration from the rich culinary heritage of classic teahouse dishes. It pays homage to the time-honored tradition of teahouses by seamlessly integrating beloved classics like bao and dumplings into its culinary offerings. These cherished teahouse staples not only add an authentic touch to the project but also evoke a sense of nostalgia for those who appreciate the comfort and familiarity of these flavors. The resulting products represent a meticulously curated assortment, thoughtfully handpicked and expertly crafted to align perfectly with the upcoming 2023 Chinese New Year campaign. They reflect the essence of this important cultural celebration, inviting people to partake in a culinary journey that embraces tradition while embracing the spirit of a new year.
Art Direction by Ayesha Leonarda
Photography by David Novrian
Retouched by Muhammad Alfaridzi
Chinese New Year 2023
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