Zobo Drink Branding: Infusing Culture into Refreshment
Discover the vibrant fusion of tradition and modernity with this branding project for Zobo Drink. Zobo, a beloved African beverage, has long been a symbol of culture and refreshment. Our aim was to encapsulate this rich heritage within a contemporary brand identity that speaks to a diverse audience.
Project Objectives:
- Celebrate Heritage: Pay homage to the roots of Zobo by embracing traditional elements while infusing a modern touch.
- Evoke Emotion: Create a brand identity that invokes a sense of nostalgia and excitement, encouraging a delightful Zobo drinking experience.
- Versatility and Appeal: Design packaging and collateral that resonate with a wide range of consumers, appealing to both traditionalists and modern enthusiasts.
