COLAB
Design, Branding & Marketing: Chinese Market
LOCATION & MARKET: London, Chinese Market
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Leading a design team at Samarkand Global, we collaborated with COLAB to provide comprehensive branding, design and marketing services for the Chinese market. This included developing the strategic direction, defining the brand position and crafting the brand identity for China.
Through the development of a holistic brand and marketing strategy, we successfully crafted a China-facing brand that struck a chord with the Chinese market, by recognising a unique opportunity. We positioned COLAB as the sole provider of “no-white residue” dry shampoo, a distinctive selling point that strongly appealed to Chinese consumers.
Responsibilities included:
* China Brand Design & Development
* Brand Portfolio & Team Management
* Brand Positioning & Brand Assets
* Creative & Illustration
* China Market Strategy
* Multi-Channel Marketing Design
* Bilingual Design
* E-Commerce Design
* Trade Show Assets
