Heads Up is a commissioned research report looking at ways to prevent overdose in their McGarry house.

The design needed to be hopeful, informative and also include the colourful palette from the Novas Brand.

 

Novas really wanted to use an image they have found of a glass head filled with colourful pills being spoon fed more pills. The challenge with using this image was that it made a negative and didn’t show a very hopeful future.

 

To overcome this, the spoon was removed and the glass head was turned into an hour glass with the pills falling down as the head looks up towards the future with hope.