酒客郎中
Drinkers Lounge
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Production：熊本視覺設計有限公司
Category：Visual Identity
Client：酒客郎中 Drinkers Lounge
Years：2022
Designer：陳品丞 Chen Ping-Chen
3D Artist：閻青攸 Yoyo yan
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為酒類知識淵博的店主規劃「隱世神祕郎中」形象，引領幸運相遇的酒客，找到最渴求的療癒配方。
標誌設計依循具有特定人物意象的品牌中文名稱，以圓形眼鏡&小鬍子圖形精簡地呈現「郎中」樣貌。眼鏡到鬍子的負空間形成了酒瓶的輪廓，以低調的方式呈現其專業項目。圖形標誌配合郎中旗、漢方中藥包裝常見的隸書標準字，使整體組合散發現代而神秘的東方氣息。
For the proprietor, a connoisseur of spirits, we crafted the image of the 'Hidden Healer,' metaphorically guiding fortunate encounters of patrons to discover their most essential elixirs, drawing upon the owner's extensive knowledge of alcoholic beverages."
The logo design adheres closely to the brand's Chinese name, evoking the imagery of a traditional Chinese apothecary ("郎中") through the minimalist depiction of circular spectacles and a small beard. The negative space between the glasses and the beard forms the silhouette of a bottle, subtly showcasing its expertise in the realm of spirits. The graphical emblem, complemented by the standard script commonly found on apothecary flags and traditional Chinese herbal medicine packaging, exudes a modern yet mysterious oriental aura.
標誌設計依循具有特定人物意象的品牌中文名稱，以圓形眼鏡&小鬍子圖形精簡地呈現「郎中」樣貌。眼鏡到鬍子的負空間形成了酒瓶的輪廓，以低調的方式呈現其專業項目。圖形標誌配合郎中旗、漢方中藥包裝常見的隸書標準字，使整體組合散發現代而神秘的東方氣息。
For the proprietor, a connoisseur of spirits, we crafted the image of the 'Hidden Healer,' metaphorically guiding fortunate encounters of patrons to discover their most essential elixirs, drawing upon the owner's extensive knowledge of alcoholic beverages."
The logo design adheres closely to the brand's Chinese name, evoking the imagery of a traditional Chinese apothecary ("郎中") through the minimalist depiction of circular spectacles and a small beard. The negative space between the glasses and the beard forms the silhouette of a bottle, subtly showcasing its expertise in the realm of spirits. The graphical emblem, complemented by the standard script commonly found on apothecary flags and traditional Chinese herbal medicine packaging, exudes a modern yet mysterious oriental aura.
受託為品牌「酒客郎中」包桶的新品萊姆酒，進行酒標與包裝盒設計規劃。延續VIS系統中品牌擬人化的策略，以所見所聞的筆記、船票與郵戳，視覺化「酒客郎中」角色在巴拿馬「尋香探酒」的冒險歷程。除了視覺上獨樹一格的趣味性外，也賦予品牌行銷更多故事性的延展空間。
Commissioned to design the label and packaging box for the new rum of the brand "Drinker’s Lounge," the concept extends from the brand's personification strategy within the VIS. Utilizing visual elements such as notes, tickets, and stamps, the design visualizes the adventurous journey of the "Drinker’s Lounge" character in Panama, seeking aroma and flavor. Besides its visually distinctive and playful nature, the design also provides the brand with more narrative space for marketing purposes.
Commissioned to design the label and packaging box for the new rum of the brand "Drinker’s Lounge," the concept extends from the brand's personification strategy within the VIS. Utilizing visual elements such as notes, tickets, and stamps, the design visualizes the adventurous journey of the "Drinker’s Lounge" character in Panama, seeking aroma and flavor. Besides its visually distinctive and playful nature, the design also provides the brand with more narrative space for marketing purposes.
