第十屆來自亞洲的設計力量
10th The Power of Asian Design
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Production:突形蟲 otherworm
Category:Visual Identity
Client:亞洲大學 Asia University
Years:2023
Designer:陳品丞 Chen Ping-Chen
Print Manager:陳宏泰 Chen Hung-Tai
Photography:阿滿 @brim_shot
Print Manager:陳宏泰 Chen Hung-Tai
Photography:阿滿 @brim_shot
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每年「來自亞洲的設計力量」活動之視覺設計,均由16個圓形連線的「亞」字、以及象徵”A”的向上三角標示構成。
今年度將16個圓形矩陣作為基底網格,外圍兩兩連接、中間4個圓形虛實各半,構成像是龍臉一樣的造型,呼應其「來自亞洲」之氣息。整體設計融合了中西式符號,呈現有機/無機、數位/實體、立體/平面等對比意象的交匯。背景招牌的紫色漸層,參考了「紫氣東來」一詞典故,隱喻國際大師的即將到訪。
The visual design for the annual "The Power of Asian Design" event features a combination of 16 interconnected circles forming the character "亞" (Asia), along with an upward triangle symbolizing "A".
This year's design utilizes a matrix of 16 circles as the base grid, with pairs of circles connected around the perimeter and the middle four circles divided into halves, resembling the profile of a dragon's face, echoing the essence of "coming from Asia." The overall design integrates both Eastern and Western symbols, presenting a convergence of contrasting imagery such as organic/inorganic, digital/physical, and three-dimensional/flat. The purple gradient background is inspired by the phrase "紫氣東來" (The purple qi comes from the east), symbolizing the imminent arrival of international masters.