I’m Here / Konkretus
Konkretus is a Colombian based company that designs and produces handcrafted concrete objects like chairs, bath tubs and bathroom sinks. They have a strong focus on design and aim to create beautiful pieces for everyday use. They called us to create a new brand concept that allowed them to go beyond the Colombian market and be appealing to the US consumer. Our strategy was to focus on architects and interior designers, who already care about design, and then to find a deep message for them; a truth that really spoke to them. And we found that conscious designers and architects create their best work when they are truly present. And that objects, when they are carefully designed, can bring us presence.
Credits
Client/ Konkretus
Creative Direction/ Camilo Gallón Zapata
Art Direction/ Julián Buriticá Arias
Project Management/ Juanse Ramírez Granados
Strategy/ Daniel Upegui Londoño
Video production/ Álamo Audiovisual
Photography/ Juanse Escobar
Styling/ Pura Clothes -Manuela Pineda-
New York & Medellín / 2023
