Belluno is a premium dessert shop located in Brunei. The name itself is derrived from a peaceful small town in Italy. It is a town of mountains and valleys and the name itself may not be big of a name on the tourist's map like Rome, Milan or Venice. But perhaps that's a good reason that keeps Belluno the way it is.

 

Our proposal created a brand that makes Belluno seen as a foreign brand. In the dense dessert market in Brunei, to be seen as a foreign brand gives them an edge as more customers flock and lust for something unique, different and authentic. The logo is presented in a minimalistic and clean typographic. We added splashes of gelato in some of their applications in many colors to play the idea that every gelato shares a different story and personality.