The coronavirus pandemic forced the entire planet into web space and digital format. The general quarantine promoted video content platforms, streaming services, and online gaming stores. Interactive cinema, as a genre at the intersection of film and gaming, thus obscures people’s need to consume video content and the possibility of influencing the story narrative as in games.
The project aims to develop elements of integrated visualization of the Biennale of interactive cinema, namely logo and elements of the graphic language, site-platform for viewing and competitive selection of interactive films, printing products and souvenirs.
The choice of the color code of the event was carried out on the basis of research and works about color, color preferences of the target audience, as well as the significance of colors. The signature colors include shades of blue-purple and white, symbolizing the light from the screen, the black darkness of the cinema, and the green accent color associated with the beginning of any action, youth, and energy.
The emblem is an image that looks like a camera lens. The sign combines the main ideas of the event: interactivity, variability, digital format, uniqueness and dynamics, and also corresponds to the nature of the youth target audience. Emblem is a separate unit of the graphical language, but is also a structural element pattern: before the sign there is an electric plug, which symbolizes the beginning and the start the content of the Biennale, held in an online format; then goes the logo of the event and from it, keeping angle and direction, diverge many ways, leading the user to different screens with plot twists of interactive movie.
The project resulted in integrated visualization of the Biennale of Interactive Cinema. Graphical language including pattern, branded colors and selected font headsets was developed.
You can see the continuation of the project
in the form of a website here
in the form of a website here
HH | Designer.ru | Habr | Dprofile
