Ogilvy 2024 Application
Idea Card: OROS
Piercing Insight
People are hesitant to purchase beverages (or any product) that appear childish.
Brand Connection
Oros is an iconic South African drink that many people love, but more specifically children because of its branding.
The Idea
Marketing the “childish” 300-ml bottles as nostalgic. To rediscover your inner child.
Execution
Showcasing the “childish” 300-ml Oros bottle in a mature yet fun way to evoke a nostalgic feeling.
