This campaign was designed to launch a new show on wrestling on the channel. The main objective was to create a clutter breaking campaign enabling the show to stand out amongst already established wrestling shows on television. The campaign focused to target younger audiences that thrive on such adrenalin driven content. As the show was a new launch, the campaigns main responsibility was to encourage sampling of the show, which it was quite successful in doing.
direction: sanhita das
copywriting: sanhita das
