A new image for a new kind of energy company. I wanted to abstractly illustrate movement, energy, gas, modernism and the future. I also needed to appeal to a sector of audience that rarely is successful in energy ads - women. By colorizing hi-resolution photos of silk, all of those descriptors came to life in an ad series unlike any other energy ad series in the United States. Making energy beautiful successfully targeted the minority audience while branding NE as a completely different kind of energy company.