Lily Plizga's profile

Mason Athletics Marketing & Social Media: 2023-2024

GEORGE MASON ATHLETICS MARKETING & SOCIAL MEDIA 
2023-2024
Men's Soccer Promotional Graphics 
Women's Volleyball Promotional Graphics 
Women's Soccer Promotional Graphics 
Pups at the Pitch
These were used for social to promote our Pups at the Pitch game. 
Post-Game Picnic on the Pitch
These were used for social to promote our post-game Picnic on the Pitch where we gave out free blankets to students. 
NATIONAL GUARD SPONSOR: UNIFORM PHOTOS
One of our sponsors this year was the Virginia National Guard. The goal was to have 6 social posts by mid November (6 teams) do a photoshoot around the Nova area. I chose various locations to really tie in the community of Fairfax and Northern Virginia, all while highlighting the sport in which was being featured.  
MEN'S SOCCER
I took these photos on campus. As part of the first shoot in the series I really wanted to bridge that connection of campus life and our athletics. I chose buildings that students could resonate with such as the JC and Fenwick Library along with the clock tower in the back which is a longtime symbol of the Fairfax Campus. I used the Photoshop AI feature to remove unwanted people or signs in the background. 
CROSS COUNTRY
This was taken at Providence Park. A trail where the team sometimes practices. What makes cross country so cool to me is the how scenic the courses are. My goal was to capture that landscape and show the part of cross country that we don't really get to see as much. 
Women's Tennis
Match-day graphic for social media. 
STADIUM CUP GIVEAWAY
This year we celebrate 50 years of George Mason Women's Basketball. These were used for social media to promote our 50 year stadium cup giveaway at the game. 
HISPANIC HERITAGE NIGHT
To celebrate Hispanic Heritage Month we gave out t-shirts to the first 250 fans. Two of our soccer student-athletes from Spain modeled the shirts for this photoshoot I did.
Mason Athletics Marketing & Social Media: 2023-2024
Published:

Mason Athletics Marketing & Social Media: 2023-2024

Published: