Alishan Coffee Packaging
Alishan is one of Taiwan's most famous mountains, traditionally known for its tea production. However, in recent years, Alishan's coffee has been gaining recognition for its rarity and exceptional quality, attracting the attention of coffee enthusiasts.
Taking inspiration from the concept of 'Coffee Hunters Exploring the Hidden Treasures in the Deep Mountains,' the design utilizes a simple green color to symbolize venturing deep into the forest. The large embossed effects depict the grandeur of the mountains, with golden dots representing the hidden treasures within the forest – coffee cherries.
The packaging for the drip bags features two different mountain scenes that can be connected to form a continuous mountain range, mirroring the layered beauty of Alishan's landscapes, reminiscent of the mountains shrouded in mist and clouds.
山林之心阿里山咖啡禮盒
阿里山過往給人產茶的印象，而近年來阿里山的咖啡逐漸展露頭角，稀少、珍貴的好品質，吸引了咖啡饕客的注意。
以「咖啡獵人探詢深山的珍藏」為概念出發，選用單純的綠色印刷象徵表現了美麗的純粹山林，大面積的打凸效果凸顯了描繪了山林的壯闊，點點金色燙金代表著深藏在山林裡的寶藏-咖啡櫻桃。
掛耳包設計兩款風味的山景設計成可連成一片綿延的山脈，如雲霧中的阿里山景的層層交疊。
紙袋印刷使用赤牛皮單色印刷，以赤牛皮本身的紙色來呈現類似金色彩，減低印刷版費的製作成本。
此商品更多次被選為台灣總統府贈與外賓的禮盒。
The most common challenge in packaging design is managing the production budget. Every subtle detail in the printing process impacts the final cost, which in turn affects the retail price and profit margins. Balancing budget control with design aesthetics is a significant and experience-driven task.
In this particular project, the goal was to achieve a minimalist and luxurious look. The desired design effects were the attention-grabbing embossed elements and the prestigious appearance of gold. To manage the budget effectively, the focus was on allocating costs to embossing and gold foil stamping. Considering that green art paper options were limited and expensive, a cost-effective approach was taken by choosing ivory boards and printing with single-color green and single-color gold to create the desired depth and texture in the imagery while reducing plate costs.
For the carrier bags, the natural color of the kraft paper was utilized, allowing for single-color printing that created the illusion of two colors, minimizing plate costs. The logo and simple mountain-shaped lines on the bags were kept in natural paper color, preserving the budget for gold foil stamping of the brand name to maintain the desired quality.
