Client: KFC Kenya
Campaign: Furaha Festive Feast
Agency: Brand Design Development
Team:
Project Lead: Maryanne Mbuthia
Project Lead: Maryanne Mbuthia
Creative Lead: Dennis Bett
Creatives: Irene Michuki, Nickson Lumumba
Content Creator/Copywriter: Ian Chabuga
Challenge
Engage our audience in a unique way that spotlights their relationships with their fathers. The challenge lies in devising an engaging and fun strategy that also celebrates the profound love for fathers.
Engage our audience in a unique way that spotlights their relationships with their fathers. The challenge lies in devising an engaging and fun strategy that also celebrates the profound love for fathers.
Main Campaign Messaging
Objective
1. Raise awareness of the festive meal offer.
2. Promote cheer and positivity.
3. Encourage trial of the festive meal.
Insight
Food serves as a powerful medium of expression. It can convey sentiments like congratulations, love, regret, gratitude, and encouragement. This festive season, you don’t need many words when you have the Furaha Festive Feast to convey your feelings.
Food serves as a powerful medium of expression. It can convey sentiments like congratulations, love, regret, gratitude, and encouragement. This festive season, you don’t need many words when you have the Furaha Festive Feast to convey your feelings.
Creative Idea
"A feast worth a thousand words."
Position the KFC Festive bucket as a meal that resonates more deeply than words, promoting sharing and bonding with loved ones during the festive holidays.
Social Media content
Teaser Content
To stimulate awareness and encourage product trials, we implemented a giveaway mechanic.
To stimulate awareness and encourage product trials, we implemented a giveaway mechanic.
Launch
Our campaign was grounded in the insight and creative idea, positioning the meal as an emblem of festive sharing. The campaign focused on celebrating moments and spreading joy.
Our campaign was grounded in the insight and creative idea, positioning the meal as an emblem of festive sharing. The campaign focused on celebrating moments and spreading joy.
Influencer Marketing
We harnessed influencer marketing to produce relatable content, worked with The Kenyan Dictionary to amplifying the campaign's reach and enhancing its relatability.
We harnessed influencer marketing to produce relatable content, worked with The Kenyan Dictionary to amplifying the campaign's reach and enhancing its relatability.
Sustenance Content
Our promotion of the product persisted through giveaways and voucher offers. We not only highlighted the essence of sharing meals during Christmas but extended the concept to various settings like universities and workplaces.
Our promotion of the product persisted through giveaways and voucher offers. We not only highlighted the essence of sharing meals during Christmas but extended the concept to various settings like universities and workplaces.
Results
The KFC Furaha Festive Feast was a resounding success, with the fries selling out.
The KFC Furaha Festive Feast was a resounding success, with the fries selling out.
