OOH STUNT
TOYOTA CROWN
2023
2023
After two long decades, the iconic Toyota Crown was finally set to grace the roads of the United Arab Emirates once again, and we couldn't resist adding a touch of excitement before the launch.
We pulled off a never-before-seen stunt, leveraging a unique element UAE roads have, the Red Road Markings.
Playing with their meaning, we dubbed these markings as "Red Carpets" that were rolled out to welcome back The Crown on the UAE's main highway, Sheikh Zayed Rd.
CREDITS
CREATIVE DIRECTOR
KARLA BEKHAZI
COPYWRITER
DIEGO FERNANDEZ-CID
ART DIRECTOR
LEOMERISH LEYCO
