SAI Japan Vintage Visual Identity
SAI Japan Vintage bring spiced-up Japanese culture into everyday life of the people who seek unconventional and diverse ways of enjoying fashion. The items are hand-crafted in Japan, using the dead stock fabrics that were sewn for making the traditional kimonos.
They had a nice calligraphy logo but it gave a very traditional impression. It was not suitable to appeal to the younger generations who craving for something new rather than the pure authenticity and are conscious about sustainability. As SAI's brand stands where the traditional and authentic materials meet the modern thinking to express the individualities in fashion, the logo was upgraded to show both sides of the world.
