Crafting the brand identity for a new Lebanese company specializing in nutritious fresh and blended
food in jars for kids. The brand initially launched with four distinct flavors.
To create an appealing and interactive experience for children, I utilized a pastel color palette that resonates well with younger audiences. Additionally, I incorporated characters to each flavor not to only make the product more relatable but also to spark the imagination of the little ones.
The overall branding aims to combine nutritional value with a sense of fun and wonder, making mealtime
an adventure for kids and an easy choice for parents.
