Epson / The Home Edit Partnership:
I negotiated a partnership with Netflix Series "The Home Edit" to promote Epson America's FastFoto Scanner across their social media, blog, website, and email in advance of the holiday shopping season. The objective was to keep the FastFoto top-of-mind during the holidays by leveraging a top-tier brand to evangelize the product across multiple touch-points to their millions of followers.
The promotion included 13 social posts, Holiday and Black Friday Gift Guide Inclusion, a blog post, and 2 email newsletters. It generated 3.89M impressions - over-performing initial estimates by 23%. The social content was the #1 best-performing sponsored content on The Home Edit channels during the holiday season.
Role: Strategy & Planning, Contract Negotiation, Marketing Direction, Budget Oversight, Project Management.
