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DESIGN BRIEF
Design branded digital signage templates that connect a sprawling property into an easy to navigate meeting space for meeting attendees
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MY ROLE
• Researched Westin global and property branding
• Uncovered wayfinding challenges using CAD drawings of the property and client conversations
• Designed and produced templates, map illustrations and client editable asset library
• Proactively worked with customer service and technical support for flawless, prompt installation
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DELIVERABLES
• Editable event and marketing templates for various screen sizes and multiple on site signage locations
• Dynamic map illustrations of meeting spaces
• Content library of images, logos and branded assets for client to create customized digital marketing
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INSTANT LEVEL NAVIGATION
Meeting attendees need to quickly navigate from one meeting to the next. Clear text organization puts information together so it can be quickly scanned. Simple icons next to their specific event enable attendees to instantly assess if they need to change levels.
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DYNAMIC MEETING SPACE MAPPING
With so many available meeting spaces to scan, attendees benefit from dynamically highlighted information. When their event information is pulled through the management software, the destination room grabs their attention with a bold, blinking pink highlight.
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USER FRIENDLY MAP GRAPHICS
Creating the map illustrations from CAD drawings allowed for several key design features. Lining up the level plans enables attendees to match up the necessary stairwell or elevator lobby when going from level to level. Orienting the map to face the same direction as the user enables attendees to quickly find and easily remember their route.
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BALANCING PRIORITIES
The Westin Kierland Resort & Spa represents one of the top Westin brand destinations. Maintaining Westin brand standards was important while implementing the unique feel of the property. Using Westin fonts and colors with the property’s photos and earth tones allowed the signage to blend in while connecting their corporate branding.
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CONTROLLED EDITING
Maintaining proper logo spacing, photo resolution and text legibility for editable templates requires precautionary measures. Drag and drop logo assets were designed with the logo padding spacing included. Photos were set to the largest resolutions and cropped to fit specific template variations. Meeting information dynamically sized itself within a safe set of parameters.
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DETAIL DILIGENCE
Working with a multi-disciplinary team on a large scale project required diligent attention to every detail. Each client change had to be implemented in multiple places. By staying on top of communication, proactively asking questions, and thoroughly testing every update, our production line was able to deliver on deadline.
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Let’s chat about your goals:
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