The lodge needed a rebrand that shifted the focus of the brand. While the lodge has a polo field and a history of being a polo estate, the owners wanted the emphasis to shift towards family, health, and nature, but not to completely disregard the property's history. The brand also needed to be modernised and made more approachable than its predecessor. All of these changes needed to be carried through the logo, social media, clothing, food packaging, menus, and a trail map.​​​​​​​

The first step was removing the polo mallets from the logo, as well as shortening the name from 'Oaklands Country Manor' to 'Oaklands'. The tree itself was stylised even further to modernise an ageing logo mark. There are then a set of sub-marks - 'Farm', 'Kitchen Garden', 'Lifestyle', and 'Wellness' - that highlight the four pillars of the brand. The colour palette was also simplified, losing the brown completely and using navy blue rather than baby blue, enhancing the maturity of the brand.