Case Study: Improving digital experiences to address user needs
Client: Global cloud provider
Business Challenge: Marketing invests in driving traffic to monthly promotions on the e-commerce site. The current site experience for monthly promotions is focused on products and specs for existing customers who know what they are looking to buy at a discounted price. To deliver on business priorities, leadership wants to reimagine the experience's functionality to drive acquisition of new customers.
Opportunity: Use UX research and design methods to workshop and ideate new solutions to elevate digital experiences.
Stakeholders included in workshops and interviews: Representatives from Digital Sales, Product Marketing, Brand, Design, and Content.
Tools used: Firefox for competitive audits. Webex for virtual workshops. Mural for brain writing, persona development, team ideation, features mapping.
Persona Profile:
Idea Prioritization Matrix:
