This is research that was done prior and while redesiging this brand as one must study and understand how the brand operates, how it helps and so a SWOT analysis was also done in better insight for future purposes. Research and learning is key to projetcs like these as not only do they provide knowledge but also shows the importance of brand identity and incorporation of its effects in the consumer's daily lives.
As the product I chose was RedBull I had to first work on redesigning the logo and this sheet shows the various stages and types of logos I tried out which felt fitting to the brand image whilst also not deviating too much from it. I focused on keeping the logo literal to some extent mostly keeping it red or incorporate a bull element in the logo itself as it'd be more cpncrete as a brand logo when the logo is literally what the name says.
I decided to use the same font as the original Redbull logo which uses the Futura typeface as it is a font that represents boldness and really puts itself out there. The rest of the logo plays on the words itself, like how the word 'Red' has horns as the next word following it is Bull. The addition of the halo and wings was paying homage to the infamous RedBull tagline that goes, "RedBull gives you wiiings."
This is the front and back of the new and redesigned RedBull business card focusing on minimalism using the two key colours oresent in the logo.
Letterhead for RedBull.
Envelope design for RedBull.
Mock up showcasing all the essential stationary, displaying how the minimalism and the red goes well in keeping a classy look.
This is the packaging layout spread for the redesigned RedBull can of 350ml.
I drew characters from the renowned RedBull commercials as it'd be easier for the masses to recognise and it'd give the whole packaging a fun twist to it when compared to the original. The art style has a distinct watercolour style that I replicated over a grey background so nothing is too overpowering and the logo itself stays in the foreground while managing all the text content on the backend of the can layout.
The Creation of Adam is a fresco painting by artist Michelangelo, which illustrates the Biblical creation narrative from the Book of Genesis in which God gives life to Adam, the first man.
In my rendition of this painting, God gives Adam life by pouring him a glass of RedBull as it is an energy drink which will give him all the life he needs.
The Last Supper by Leonardo da Vinci shows the scene of the Last Supper of Jesus with the Twelve Apostles, specifically the moment after Jesus announces that one of his apostles will betray him.
However in this ad, I made it seem like the reason for said betrayal was to claim the RedBull present in front of them, it puts a different spin on a classic and gives a lighthearted sense to it.
In this ad series I focused on paintings that have left an impression in the minds of even common people so I can implement the element of RedBull being present there as a clash between two different times of existence, something so modern like an energy drink being present in times where everything was more complicated in terms of derivation.
The Luncheon on the Grass, A Famous and controversial painting at the time by Édouard Manet.
As the painting's title suggests, what better way to end a lunch than by having a good ol' RedBull right?
Second ad campaign I did completely diverting from my first ad campaign where these are more digestable in different mediums like social media, magazines or as personalised ads.
All of these ads pose a problem as a question and offers RedBull as the solution in various different scenarios like stress, attention retaining or even during gaming sessions, RedBull will always help you energise and focus on your tasks.
BIllboard mock up of one of the ads.
One of the ads being promoted to users as a personalised ad in social media.
This is a dangler for RedBull I made sticking more to the original aspects of the brand as the originial logo and theme are very good for use so I made a literal RedBull and created an arch of sorts where I can fit the logo and a tagline that goes with it.
RedBull merchandise is an untapped market and so I designed a RedBull keychain as it would be cool for teens and the younger demographic as a collectible.
Simple RedBull shirts playing homage to the original tagline and using the bulls as confident shirt one can wear attending sport events or any adrenaline inducing activities to match the vibes.
Lastly a RedBull cap as it would be sick to wear a cap with little red horns manufactured by RedBull, it would attract consumers from all ages and types also acting like a vanity item.
