[about the project]
Lucuma is a homemade, family-run bakery in Dubai that makes healthy vegan cakes and desserts that are gluten, sugar, egg and dairy free and plant-based. Healthy and delicious desserts for those who love sweets but can't eat sugar, suffer from diabetes or allergies or just stick to a healthy type of diet.
All desserts are made of high quality and expensive products, so they are intended for the audience with an above average income.
All desserts are made of high quality and expensive products, so they are intended for the audience with an above average income.
[design solution]
Two important things were reflected in the design: its healthy and plant-based nature and the warmth of a home-based business. This was expressed through cute illustrations, soft and friendly shapes, and pastel colours.
Illustrations | Visual identity | Packaging | Social media | Website
