Corporate Branding
CHALLENGE
To design a logo and identity system for a startup company that sells new and used video games.
To design a logo and identity system for a startup company that sells new and used video games.
CONCEPT
Return to the roots of video game systems such as NES through the use of their retro color scheme.
Return to the roots of video game systems such as NES through the use of their retro color scheme.
SOLUTION
Bold red type along with the smaller block type is reminiscent of those great games of the past. The white space upward pointing arrow is representative of the “leveling up” familiar to gamers. The business card carries out the theme as it replicates an old Nintendo game controller.
Bold red type along with the smaller block type is reminiscent of those great games of the past. The white space upward pointing arrow is representative of the “leveling up” familiar to gamers. The business card carries out the theme as it replicates an old Nintendo game controller.
