PREGO GELATO

Logo design, concept development, naming, packaging and merch for Prego Gelato. The primary logo combines two fonts, one handcrafted to embody the brand’s essence and the art of home made gelato. The packaging design showcases hand drawn illustrations, giving life to each unique flavour. Each color was chosen to correspond to the flavour of the gelato. The whole concept revolves around indulging in the true taste of Italy, where time-honored recipes and all-natural ingredients merge to create unforgettable moments.