Description:
A full-page print ad for Sony in USA TODAY, promoting 4K Ultra HD TV. As a FIFA official partner, the ad direction was to celebrate the 2014 World Cup. The ad ran on June 12, 2014 - the 1st day the World Cup began,
A full-page print ad for Sony in USA TODAY, promoting 4K Ultra HD TV. As a FIFA official partner, the ad direction was to celebrate the 2014 World Cup. The ad ran on June 12, 2014 - the 1st day the World Cup began,
Ad placement was on full page back cover of the Sports section.
The bottom half of the ad was the match schedule and readers are able to cut the bottom part and keep track of the matches by checking off the winners of each match.
Project Scope:
Art Direction, Graphic Design, production.
Project Scope:
Art Direction, Graphic Design, production.
Digital ad for USA Today app on iPad:
