U N O F F I C I A L G O A L S .
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Colombian players are extraordinary, and our goals are celebrated all over the world. Sadly, Colombian fans don't get to enjoy them that often. With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America. A sad fact that takes away the joy from fans.
As the iconic sponsor of football in Colombia, Aguila had to do something. The brand created goal-shaped mats that had motion sensors and placed them next to the goal posts. Turning a boring and static media into the most exciting promotion.
This way every time a player missed a goal, fans scored a beer because every unofficial goal unlocked a real-time promotion redeemable at stadiums, during TV, radio broadcasts, sport bars and of course, through e-commerce.
AWARDS & RECOGNITIONS.
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CANNES LIONS 2023
BRONZE. Outdoor / Ambient & Experiential live advertising and events.
SHORTLIST. Direct / Culture & Context local brand.
SHORTLIST. Brand Experience & Activation / Excellence in brand experience.
SHORTLIST. Brand Experience & Activation / Live brand experience or activation.
-D&AD 2024
WOOD PENCIL. Experiential / B2C Activations.
WOOD PENCIL. Commerce / Live.
SHORTLIST. Commerce / Promotion.
SHORTLIST. Direct / Events.
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CLIO AWARDS 2024.
GOLD. Experience & Activation / Events.
SILVER. Branded Entertainment & Content / Experience & Activation.
SILVER. Experience/Activation / Special build.
SILVER. Out of Home / Ambient.
SILVER. Out of Home / Interactive & Experiential.
BRONZE. Media / Experience & Activation.
BRONZE. Media / Out of Home.
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THE ONE SHOW 2024.
SILVER. Direct Marketing / Commerce.
BRONZE. Experiential & Immersive / In Person Events.
MERIT. Experiential & Immersive / Use of Media.
MERIT. Direct Marketing / In Person Events.
MERIT. Out of Home / Experiential & Immersive.
MERIT. Out of Home / Use of Media.
MERIT. Experiential & Immersive / Commerce.
MERIT. Brand Entertainment / Commerce.
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FESTIVAL ELDORADO 2023.
GRAND PRIX. Entertainment for sports.
GRAND PRIX. Brand Experience & Activation.
GOLD. Entertainment for sports.
GOLD. Outdoor.
GOLD. Outdoor.
GOLD. Outdoor.
SILVER. Media.
SILVER. Media.
SILVER. Direct.
SILVER. Creative Commerce.
SILVER. Brand Experience & Activation.
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EFFIE LATAM 2023.
GOLD. Promotional marketing.
SHORTLIST. Media idea.
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U N O F F I C I A L G O A L S .
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Agency: DAVID Bogotá.
Client: Cerveza Aguila.
Global Chief Creative Officer: Pancho Cassis.
Chief Creative Officer: Carlos Camacho.
Managing Director: Juan Pablo García.
Account Executive: Catalina Cordoba, Krizia Brühl.
Creative Marketing Management: Oscar Castellanos.
Experiences & Sponsorship Manager: Alejandro Cardona.
Production House: Macarena&Co.
Post-Production House: Mara Films Post.
Production Team: Carlos Leon, Julian Torres.
Content: Duro Estudio.
Music: Hooked Music.
