For my Typography class we had to choose a conference talk from the latest General Conference for The Church of Jesus of Christ of Latter-day Saints. I chose "Peacemakers Needed" by President Russell M Nelson from April 2023.
My target audience is 35-50 year-old men. The process was starting with the type and figuring out which ones I wanted to use. I knew early on that I wanted to use Trade Gothic Next LT Pro in different weights for the title and pull-quotes. It took me a bit longer with the copy. I was thinking Baskerville MT Pro Regular would be what I would use but after doing different types and then printing my samples I found that I liked Stempel Garamond LT Pro in Roman as my body copy. It was just a bit more readable.
This is the cover and first pages when you open the book.
Here is the full spread without the front cover and back cover.
Back cover