At the US Open in Los Angeles, lululemon launched a men's activation centered around a new golf collection. Presenting the lululemon Clubhouse, the 3-day golf-experience hosted guests in five curated areas at The Penmar Golf Club.
Welcoming all people, regardless of background or skill-level, the clubhouse had something for everyone. Guests were encouraged to join in on the fun and learn more about our golf line.
To kick off things off at the clubhouse, Friday launched with a ‘VIP First Look’ par-tee at a curated lll lounge, the 10th (watering) Hole.
From ambassadors, influencers, local partners, to community leaders, we welcomed special guests to attend and be the first to experience the clubhouse, get a sneak peak of the collection, and watch the US open all while indulging in some fun lululemon-inspired bites and drinks.
The sunset session culminated with performances by artists, Lilli and The Honey and DJ Brett Hartt and NOYZNTHEHOOD.
Saturday - Sunday –– From tournament watch gatherings at the 10th (watering) Hole, mindful moves with Myodetox and Hyperice, swing analysis at the Dryvebox, to learning some golf tips from golf pro coaches at the putting greens – guests received a golf-inspired scorecard that highlighted all there was to experience at the clubhouse. The more someone did, the more they got out of the experience – unlocking exclusive rewards and sweet gear. The guest journey was designed to enhance everyone’s time at the clubhouse and encourage active participation and exploration.
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