SEO stands for search engine optimization, and it's a digital marketing tool used to make websites more visible to search engines such as Google, Yahoo and Bing. It's a complex process that requires a comprehensive understanding of how search engines index and rank content. Boosting SEO is an integral part of any digital marketing strategy, and in today's world, social media plays a vital role in helping boost SEO. 

Social media is one of the most powerful tools for driving website traffic. It helps to create backlinks, which are an Important of Social Media in SEO. Backlinks are links to a website that appear on other websites. Search engines use backlinks as a measure of a website's relevancy and authority. The more backlinks a website has, the higher it is likely to rank in search engine results. Social media is also a great way to generate direct website traffic by sharing website content and providing links to the website.